Inspired by the roots…

We have a strong passion for the elements. An urge to be out there and this manifests in the brand we created. Our main drive is our is passion to create a high quality performance brand for action sports enthusiasts, giving an identity to those athletes without one. Whether a board under your feet on the water, skis on the snow, a bike charging for a record iron man time, or a wingsuit taking to the skies, our inspiration comes from your adrenaline. Join us at LIT and conquer your element!